Target Audience

Most traditional radio stations follow the agenda of trying to attract a wide audience as generally the more people listening to your radio station the better. Some radio stations target specific audiences for example BBC Radio 4 specifically targets people who want to listen to classical music. My Radio station will target teenagers between the ages of 13-18. I have tried to target this audience by including amusing speech and relating the voices to a certain culture in order to entertain people. The radio Jingle at the beginning is up beat, crazy and bagging.

Presenter

The presenter of the radio station is vital in the show working correctly and targeting the audience properly. The Presenter has a familiar voice that teenagers will correspond with and hopefully find entertaining. The presenters voice was based on borats which teenagers found amusing so hopefully this is benefit the radio station.